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[This article appeared in the August 5, 2004 Kalamazoo Gazette Viewpoint column. Gary Bastien is an
Eastern Michigan University alum whose occupation is advertising and
marketing. He is from Grandville and
almost went to Western.]
This past weekend, Western Michigan University track
alumnus, Phil McMullen, missed making the Olympic team
for a second time by just one place, taking fourth in
the Olympic Trials in the decathlon. This time, he
missed the team by 27 points, an almost immeasurable
amount in an event that is scored in the thousands of
points.
I can't help but think if WMU actually supported
their track athletes instead of dropping the track
program, that bit of support could have put a Western
Michigan athlete on the 2004 Olympic team.
In contrast to the above, Eastern Michigan University
alumni high jumper, James Nieto, won the Olympic
Trials high jump, setting a Olympic Trials record of
7-7.75 in the event.
As the national TV cameras rolled, the broadcaster
announced that Nieto is from Eastern Michigan
University. Millions of viewers see the Olympian and
heard the name, Eastern Michigan University. This form
of FREE advertising is called marketing/public
relations. It is a form of revenue for the university.
If Western Michigan hired administrators who had the
savvy to understand this, WMU would have Olympians
getting the same kind of recognition for years to
come, too. Instead, its last shot at national
television recognition ended when Phil McMullen
crossed the finish line in the decathlon 1500 meters.
Wake up, WMU president and Board of Trustees. Go ahead
and keep throwing money at the football program. Track
and field is a revenue sport. It is the very reason
large corporations like Nike, Adidas, and others pay
the very athletes that ran at your school big money to
put a small logo on their running jerseys.
I pray that the embarassment of cutting mens' track
and field has brought to the WMU president and
trustees forces them out, like it did when similar bad
decisions were made at EMU on a couple of occasions.
Instead, it backfired on them because there were
people smart enough to realize the importance of
having athletes from their school on the Olympic team.
Because of their foresight, Eastern will have all of
the well-deserved recognition (and the alumni
donations that go with it) for having Nieto become the
most recent athlete to make the US team.
It is time that the MAC athletic directors and
presidents have a round-table discussion to realize
that revenue is generated in onon-revenue (ticket
sales at the gate) sports. Olympic sports like and
track and field bring other revenue in the alumni
donations made by proud alums when athletes make a
team.
If you think this is not the case, you're wrong. This
year, Eastern Michigan University received a
six-figure gift from a 92 year old EMU track alumnus.
And, by the way, half of the money was earmarked for
womens' track, so Title IXers beware. Cut more
mon-revenue sports and risk not having revenue from
passionate dependable alumni of the so-called
non-revenue sports.
This viewpoint is to honor Phil McMullen, not to point
out that he did not make an Olympic team. In fact, for
every Olympic Trial when the whole world is watching,
there are several other smaller meets, Phil ran in the
last eight years that put WMU and the Mid-American
Conference on TV and in print, showing what a champion
he (and WMU) were. But with the word, "champion" therein lies the problem--Western Michigan University
wants to win, it doesn't care about being a champion.
Champions support one another, their teeammates, their
university, and their conference.
Western Michigan has lost sight of the
responsibilities of being a champion. So WMU president
and athletic director, have fubn trying to be winners,
because you will never be champions.
Get rid of the president and athletic director who
made these terrible decisions tro ax track and get
Bronco track on the Olympic team where it belongs.
Football and basketball certainly aren't going to get
you there.
Below, I list all my track accomplishments so some day
a WMU track athlete can experience all the joy I did
accomplishing this. Bring back track at WMU and it
can, too. Please.
Gary Bastien resides in Saline, Michigan and while at
Eastern Michigan University was four-time MAC
decathlon champion, MAC record-holder in the decathlon
until WMU Bronco Phil McMullen broke it, four time
NCAA finalist, two-time NCAA All-American, 1978 Junior
National Champion; USSR vs USA international champion;
1978 third highest American score; and 1983 all-time
USA list.
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